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Brand Strategy for Founders

Build a brand that means something — positioning, voice and the decisions that make a company impossible to copy.

Build a brand that means something — positioning, voice and the decisions that make a company impossible to copy.

What you will learn

  1. Positioning: the one sentence
  2. Audience and the job to be done
  3. Voice, tone and naming
  4. Visual identity essentials
  5. Building the brand system
  6. Launch and momentum

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