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Go-to-Market Essentials

A grounded playbook for taking a product to market — channels, pricing, messaging and the first hundred customers.

A grounded playbook for taking a product to market — channels, pricing, messaging and the first hundred customers.

What you will learn

  1. Finding your wedge
  2. Pricing without flinching
  3. Messaging that converts
  4. Channels: where to actually be
  5. The first hundred customers
  6. Measuring what matters

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